Dubai’s event management industry is thriving, positioning itself as a global hub for conferences, exhibitions, weddings, and large-scale entertainment events. With its world-class infrastructure, diverse population, millions of tourists, and high demand for luxury and business events, it’s no wonder Dubai has become a top choice for event planners and businesses alike.
This article will guide you through everything you need to know about obtaining an event management license in Dubai. It covers the benefits of starting an event management business in the UAE, the costs of setting up an event management company here, and understanding the licensing process and key requirements, equipping you to take advantage of this vibrant sector. Whether you’re an aspiring entrepreneur or looking to expand your existing event business to Dubai, this article will help you navigate the setup process smoothly.
How to get your event management license in Dubai: Step-by-step
Setting up an event management company in Dubai involves complying with the latest regulations. Here’s a detailed guide to help you through the process:
Step 1: Partner with Trade License Zone
Kickstart your event management business in Dubai with the expert guidance of Trade License Zone. Our deep knowledge of the UAE’s business setup landscape ensures a smooth, stress-free process for obtaining your event management license. We take care of the complexities of Dubai’s regulatory environment, ensuring your business complies with all legal requirements from the start. With Trade License Zone by your side, you can focus on creating unforgettable events while we manage the licensing and administrative tasks for you.
Step 2: Choose a business structure
Decide whether you want to establish your event management company on the mainland or in a free zone. If you wish to operate in the UAE with your own private event space, a mainland license is recommended. If you prefer to host events at locations licensed by the competent authorities, such as hotels, restaurants, or arenas, you can opt for a free zone license.
Step 3: Select a trade name
Choose a unique and compliant business name for your company. Ensure that it aligns with UAE naming conventions, avoiding any terms that may be considered offensive or religious. Trade License Zone will submit your chosen name for approval with the Department of Economic Development (DED) for mainland businesses or the relevant free zone authority.
Step 4: Apply for initial approval
For mainland companies, Trade License Zone will submit your application for initial approval to the DED. For free zone companies, we apply directly through the respective free zone authority. This step involves providing your business plan and other required documents, such as copies of shareholders’ passports.
Step 5: Secure office space or virtual office
It is mandatory to have either a physical or virtual office arrangement. For mainland businesses, you’ll need to provide an Ejari (rental agreement) as part of your license application. Free zones often offer flexible options like co-working spaces or a unit lease agreement (virtual offices).
Step 6: Submit event management license application
Once granted initial approval, Trade License Zone will submit your event management license application, along with the required documentation, which typically includes:
- Copies of shareholders’ passports
- Passport-size photos
- Business plan
- KYC (Know Your Customer) information
- Ejari (if applicable) Pay the associated fees for license issuance, which range from AED 10,000 to AED 25,000, depending on your jurisdiction.
Step 7: Obtain additional approvals (if necessary)
For specific events, such as large public gatherings or events involving foreign artists or performers, you may need additional approvals from relevant authorities, such as the Dubai Tourism Department or the Dubai Police. Be sure to check the requirements for the events you plan to manage.
Step 8: Receive your event management license
Your event management license will be issued once all documents are submitted and fees paid. For mainland businesses, the DED will provide your license, while free zone authorities will issue it for free zone companies. This typically takes one to two weeks.
Types of event management licenses in Dubai
Dubai offers two main types of event management licenses: mainland and free zone. Each comes with its own benefits and operational freedoms, so it’s crucial to understand which suits your business best.
Mainland event management license
A mainland license allows you to operate freely across Dubai and the United Arab Emirates (UAE), including private and government sectors. With this license, you can organise events anywhere, from corporate functions to large public festivals. It offers the flexibility to expand your business, take on diverse clients, and bid for government contracts.
Free zone event management license
A free zone license, on the other hand, limits your ability to operate from your own event space, as you will only be able to lease space within your designated Free Zone. If you do not plan to have your own space, a free zone might be your preferred solution. They are typically more cost-effective, easier to set up, and allow you the flexibility to complete the majority of the process remotely.
Which is right for your event management business?
The mainland license may be more beneficial if you focus on local events with government or large-scale corporate clients. A free zone license offers more attractive perks for businesses seeking international exposure, such as the ability to complete the incorporation remotely and operate within locations licensed by the competent authorities. Your choice will depend on the scope and reach of your event management business.
Costs of setting up an event management company in Dubai
Starting an event management company in Dubai comes with several costs, depending on whether you choose a mainland or free zone setup. Here’s a breakdown of the main expenses to expect in 2024:
License fees
Obtaining an event management license in Dubai typically ranges from AED 10,000 to AED 25,000, depending on the jurisdiction (mainland or free zone) and your chosen license type. Mainland licenses may be slightly more expensive, while free zones can offer more cost-effective packages with fewer overheads.
Office rent
Office space is mandatory for mainland and free zone event management business setups in Dubai. In free zones, many authorities offer flexible options, such as virtual offices or co-working spaces, with rental fees for physical offices starting at around AED 15,000 per year. Mainland offices, however, may require dedicated physical space, with annual rent starting from approximately AED 30,000, depending on the location and size.
Additional costs
1. Permits: Depending on the type of events you plan to organise, permits for venues and public gatherings can cost between AED 500 and AED 5,000.
2. Marketing: To attract clients, you’ll need a robust marketing strategy, which could cost around AED 10,000 to AED 50,000 annually, depending on your business goals.
3. Staffing: Hiring event planners, coordinators, and administrative staff is crucial. Salaries typically start from AED 5,000 per month, depending on experience.
Benefits of starting an event management company in Dubai
#1: Thriving market for events
Dubai is renowned for hosting world-class events, from international conferences to luxury weddings and festivals. The demand for professional event management services is consistently high, driven by local and international businesses. As Dubai continues to position itself as a global hub for tourism and business, the potential for growth in the events sector is immense.
#2: Strategic location
Located at the crossroads of Europe, Asia, and Africa, Dubai is ideally positioned for businesses catering to an international audience. The city’s state-of-the-art infrastructure and major airports and shipping routes make it easy to organise events that attract global attendees, exhibitors, and performers.
#3: Low tax environment
One of the most significant advantages of setting up a business in Dubai is the UAE’s favourable tax regime. With low corporate income tax and no personal tax, business owners can reinvest their profits into growth and expansion. This financial benefit is particularly appealing for event management companies that deal with high-volume contracts.
#4: Access to premium venues
Dubai offers some of the world’s most iconic and luxurious venues, from the Burj Khalifa to beachfront resorts and grand exhibition centres. As an event management company in Dubai, you’ll have access to these premium locations, giving you a competitive edge when organising high-profile events for prestigious clients.
#5: Government support for business
The UAE government actively supports the development of small and medium-sized enterprises (SMEs) through various initiatives and incentives. From streamlined licensing processes to dedicated support for new businesses, Dubai offers an entrepreneur-friendly environment that encourages innovation and growth in industries like event management.
About Trade License Zone
Trade License Zone is your trusted partner for navigating the complexities of business setup in Dubai. Whether you’re launching a startup or expanding your event management company, our team of experts is here to guide you every step of the way. We provide tailored solutions for obtaining the right licenses, selecting the best locations, and handling all the paperwork, ensuring a seamless experience for our clients.
With extensive knowledge of mainland and free zone options, we help businesses thrive in Dubai’s dynamic and fast-paced market. Let us help you turn your business vision into reality, saving you time, effort, and money.